The best day
Most research suggests that Monday to Thursday are the best days of the week to send an email – and apparently sending on a Tuesday can result in a 10% higher open rate than any other weekday. Typically, weekend sends perform the worst.
The best time
The time of day is also important, and we see that between 10 am and 2 pm is often the best time.
Test, test, test!
All industries, businesses and audiences are different – so the best advice is to keep testing to see what works best for you.
Take timezones into account
If you have a global subscriber base, don’t forget to take their timezone into account. You can create a different list for each timezone and schedule your campaigns accordingly.
Keep it consistent
Once you have tested, keep it consistent. It’s best that your subscribers know when to expect your emails instead of receiving your marketing on random days at irregular times.
Schedule your emails in advance
You can use the scheduling feature in EmailOctopus to set your campaigns to send at any date, time and timezone – so with a little testing, it’s easy to find the right day and time that works best for your marketing strategy.