Welcome to the first instalment of the EmailOctopus guide to email marketing. Through our guide, we'll share with you all our knowledge to help take you from an email marketing novice to an expert.
This first article covers the do's and don'ts of email marketing. There are hundreds of myths, outdated tactics and falsehoods which can have a negative impact on your campaigns. These ten tips will point you in the right direction, ensuring you don't make damaging mistakes which might impact the success of your emails.
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