Personalising your email campaigns

Personalising your emails will make them feel more relevant and tailored to your audience – resulting in more opens and clicks. Making each subscriber feel like your campaign is written just for them can help you get the results you're looking for.

Here are three ways you can start to personalise your campaigns:

Include your customer's name

Using a subscriber's name can help your email stand out in their inbox, so use it in your subject line and in the body of your email using merge tags.

For example, your subject line could read “Morgan, here's a special discount to start your weekend”. Your email could open “Hi Morgan, here's 50% off as a special thank you for being a subscriber!”

Add personalised images

Don't forget that images can be personalised as well as text. Here's one idea: if you know where in the world your subscribers live, you can tailor images that will mean something to them.

For example, if you're selling swimwear you could use a photo of Bondi beach for your Australian audience and Miami beach for your American audience.

Make personalised offers

We all love receiving special offers, but they're only really special when we're being offered something we actually want. Think about what you know about your audiences and use that to craft the perfect offer for them – like their location, previous products or services they've expressed an interest in, or any other details you have.

For example, if you have multiple lists where people have signed up to receive information on different products or services, you could offer free fish hooks to the subscribers on your fishing products list and tent pegs to your camping products list.

The EmailOctopus guide to email marketing

Getting started

Sending your first email

Taking it to the next level