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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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![Preview image for: 9 Substack alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-7.png&w=3840&q=100)
Though many people consider Substack to be an email marketing tool, it’s actually a content distribution platform similar to Medium, with the added ability to send content via email. While Substack is excellent for distributing content, it falls short as an email marketing tool due to its lack of basic features like email automation. Best [...]
![Preview image for: 8 Zoho Campaigns alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-5.png&w=3840&q=100)
Zoho Campaigns is an email marketing tool that’s part of Zoho’s suite of marketing and business tools. It’s designed to integrate seamlessly with other Zoho tools, such as Zoho CRM. While Zoho Campaigns offers affordability and a range of pricing options, customer reviews suggest its user interface is not very user-friendly, which can be a [...]
![Preview image for: 8+ ActiveCampaign alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-11.png&w=3840&q=100)
ActiveCampaign is an email marketing and automation tool that helps marketers and founders with email and omnichannel marketing. Initially launched as an email marketing tool, it has slowly expanded to include features such as CRM integration, Facebook and Google Ads integration, AI assistance, and much more. It’s a powerful tool, but the steep learning curve [...]
![Preview image for: 6 Best email marketing services [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Femail-marketing-service.png&w=3840&q=100)
Wallace D. Wattles once said, “It is essential to have good tools, but it is also essential that the tools should be used in the right way”, and it applies pretty well on email marketing. Email marketing is a popular way for businesses to reach their goals, but not choosing the right tool can cause [...]