Sendinblue isn’t the only automation software for email marketing – there are plenty of competitors to choose from. Here are 12 alternatives to suit all budgets and business types.
Best alternatives to Sendinblue
Easy-to-use dashboard with automation options for onboarding
All-in-One platform for content, email and online campaign management
Omnichannel marketing made easy for ecommerce brands, with numerous integrations
Easy to use interface with plenty of integrations
A unified platform that provides clear visibility of customer data and interactions
A midmarket platform with an easy to use interface and collaborative editing
Email marketing and a CRM with unique features for personalised campaigns
Range of integrations and web services to streamline workflows and generate more revenue
Drag and drop editor with templates, automated workflows and easy mailing list management
Easy-to-use marketing tool with free migrations and 24/7 support
Online marketing platform for a range of campaigns, from social media to web and SMS
Visual designer with various templates, and the option to segment your audience
Cost calculated on a monthly contract for 10,000 contacts sending 100,000 emails per month.
EmailOctopus is an affordable email marketing platform which makes it easy to create beautiful emails and personalised campaigns, with autopilot features and the ability to analyse the results of emails to subscribers.
Pros of EmailOctopus
Easy to use and low cost
Engagement tracking and reporting
Integrate with thousands of platforms via Zapier
Cons of EmailOctopus
Reports on the free plan are only available for 30 days
The API doesn't allow creation of campaigns
Affordable and easy to use, EmailOctopus’s email marketing platform provides small businesses, creators and digital marketers with all the essential features needed to build a strong mailing list. With beautiful templates, time-based autoresponders for drip campaigns and segmentation for clear reporting, the platform makes it easy to track open and click rates at a glance.
Ability to import existing subscribers to the platform
Build beautiful emails from a wide selection of templates
Set emails to a schedule with automation features
Data tracking and analysis reports
EmailOctopus pricing plans
EmailOctopus’s Starter Plan is free, with the option of uploading up to 2500 subscribers and sending 10,000 emails per month
The Pro Plan starts at $8 per month to send up to 10,000 emails to 500 subscribers and increases depending on the number of subscribers
GetResponse makes it easy to track the effectiveness and engagement levels of campaigns, with clear tracking and segmentation features.
Pros of GetResponse
A/B testing capabilities
Customisable templates, forms and branding
Cons of GetResponse
Tag and trigger reporting isn’t always accurate
No two-factor authentication
No phone support
GetResponse is a great fit for small businesses, with tools for email marketing, autofunnel, webinars, enterprise marketing and landing pages. Designed to be an all-in-one platform, it unifies email with digital marketing and online campaign management, so businesses can manage sales, maximise ROI and promote their brand all from one location.
24/7 chat support and great customer service
Activity dashboard with clear tracking
GetResponse pricing plans
Free plan comes with limited features and supports up to 500 contacts and 2500 monthly emails
Paid plans come in three options: Email Marketing, Marketing Automation and ecommerce Marketing, starting at $13 per month and increasing based on subscribers
Omnisend is designed for ecommerce business owners, making it easy to send mass messages and campaigns via email or SMS to subscribers.
Pros of Omnisend
Broad range of features
Great customer support
Cons of Omnisend
Poor UI design compared to other providers
A complex editing tool
Free plan has very limited features
Omnisend makes it easy to automate your email and SMS marketing. With a selection of ready-made templates for email and newsletters, businesses can boost conversions with automations such as welcome series’, abandoned cart workflows and more. The platform integrates in one click with the likes of WooCommerce, Shopify, Wix and more.
Great range of templates
Ability to segment audiences for more effective campaigns
Send personalised SMS marketing
Easy to create and send push notifications
Omnisend pricing plans
Free plan allows for a maximum of 250 subscribers and 500 emails/60 SMS messages per month
Omnisend offers two premium plans: Standard and Pro, costing $16 and $59 per month respectively, which increases based on the number of subscribers
MailerLite is a powerful email marketing platform that provides a host of tools to amplify your digital marketing campaigns, from landing pages and reports to pop-ups, emails and even websites from one platform.
Pros of MailerLite
Plenty of integrations
Easy subscriber management
Segmentation for clear reporting, including open by location
Cons of MailerLite
Subscriber preferences aren’t flexible
Creation of workflows isn’t intuitive
Grouping and segmentation can be confusing
MailerLite is designed to help people of all skill levels create personalised marketing campaigns that are beautiful to look at and built to convert. With an easy to use drag and drop editor, landing page builder, surveys and ecommerce tools, plus much more, it’s a great platform for connecting with your audience and growing your business with useful tools like segmentation and automation.
A wide range of integrations, including Zapier, Shopify, PayPal and more
Drag and Drop editor for quick and easy designing
Built-in photo editor makes it easy to crop, resize and add effects to images
MailerLite pricing plans
Free forever plan with up to 1000 subscribers
Paid plans start at $10 and increase based on subscriber figures, up to 600,000 subscribers for $1,915 per month after which you’ll need a tailored quote
Klaviyo aims to boost revenue for online businesses with email, SMS, in-app notifications and web marketing. The platform makes it easy to store, access and analyse data, for targeted campaigns.
Pros of Klaviyo
Incredibly precise segmentation
Over 300 integrations
Templates designed with best practices in mind
Easy to understand user journeys
Cons of Klaviyo
Dashboard can struggle with larger amounts of data
Monthly costs can be significant compared to other platforms
An easy-to-use platform with advanced functionality, Klaviyo is beloved by over 50,000 innovative firms around the world. Klaviyo supports integration with over 300 platforms, including payment processing, ecommerce and POS software, so businesses can utilise data from myriad locations to create targeted campaigns.
Powerful segmentation options for precise campaigns
Robust web tracking system
A/B testing for optimised emails and landing pages
Klaviyo pricing plans
Klaviyo’s free plan accommodates up to 500 monthly emails
Premium plans start at $45 per month, with two plans to choose from
Mailjet offers an easy-to-use platform that makes it easy to design and deploy email campaigns, newsletters and automated emails, whether you design from scratch using the drag and drop editor or use one of their beautiful templates.
Pros of Mailjet
Pay as you use, with no contracts to worry about
Easy to scale up or down, with an adaptable system
Engagement tracking and reporting
Precise analytics for targeted campaigns
Cons of Mailjet
Very limited features for free versions
No phone or live chat support
Minimal segmentation options
Mailjet makes it easy to build aesthetic emails, with email analytics features so you can dig into the performance data once a campaign has been launched. You can build and segment your contacts without the need for coding, and the free plan allows you to send up to 200 emails a day for life. However, to really get the most out of Mailjet, it’s worth upgrading to the paid plans to make full use of the various features.
Collaborative email editing
Targeted direct marketing campaigns
Mailjet pricing plans
Free plan lets you send up to 6,000 emails per month, with a limit of 200 emails per day. However, the free plan has very limited features
Mailjet offers two paid plans: Essential and Premium. The Essential plan starts at under $15 per month, for sending up to 15,000 emails per month, with higher costs for more contacts
The Premium plan starts at over $25 per month to access all features
ActiveCampaign is a versatile platform with CRM features, making it easy to send tailored email and SMS marketing campaigns to customers. It offers over 500 pre-built automations fusing email marketing, marketing automation and CRM for immense segmentation and personalisation across various platforms.
Pros of ActiveCampaign
Predictive scheduling for email campaigns
Option to create SMS marketing campaigns
Intuitive CRM features
Cons of ActiveCampaign
Large contact volumes can become expensive
Limited hours for customer support
No landing page creation feature
ActiveCampaign offers huge opportunities for small and medium-sized businesses, with powerful segmentation for creative marketing campaigns across social, email, messaging and text. The platform offers integrations, including Shopify, Salesforce, Microsoft and over 850 more. With templates available for quick but professional email marketing, ActiveCampaign also offers landing page creation tools, giving businesses a multitude of marketing possibilities.
Ability to automate personalised experiences to hit all customer touchpoints
Track subscriber behaviour and preferences
In-depth data which can be analysed based on almost any parameter
Customised campaigns with minimal effort
ActiveCampaign pricing plans
ActiveCampaign doesn’t offer a free plan, but there is a 14-day free trial you can use to see if it’s right for your business needs
The four premium plans are: Lite, Plus, Professional and Enterprise. These range from $29 per month for 500 contacts to a custom quote for the Enterprise plan. All plans increase in price based on your contact count
With comprehensive support, strong data security and easy to use editor, Mailchimp is one of the leading email marketing platforms for large and small businesses.
Pros of Mailchimp
Pricing options to suit all budgets
A/B testing for high performing campaigns
Cons of Mailchimp
Premium plans can be pricey
Limited levels of personalisation
Phone support is only available on top-tier plan
A marketing automation platform that offers complete campaign transparency, tracking and analytics, Mailchimp is one of the best-known email marketing tools on the market. This tool provides pre-made templates and campaigns, as well as four tiers with varying levels of features to suit your business’ needs. Mailchimp offers numerous integrations to sync customer data and grow your business more efficiently, as well as email, phone and live chat support, making it well suited to smaller businesses.
Audience-building features to help you grow your database
Additional web builder and custom domain service for an all-in-one solution
A range of drag and drop templates for easy email design
Customise signup forms to match your branding
Mailchimp pricing plans
Mailchimp offers a free tier but with limited functionality, and a maximum monthly email amount of 2500 emails to 500 contacts
In terms of paid plans, customers can choose from Essentials, Standard or Premium, which start at $13 per month for 500 contacts and increase based on contacts
Moosend is a cloud-based email marketing solution that enables businesses to manage marketing campaigns, mailing lists, responses and more from one easy-to-use platform.
Pros of Moosend
Lots of templates to choose from
Great customer service and support
Engagement tracking and reporting
Ability to personalise email campaigns
Cons of Moosend
No mobile app, making working on Moosend on the go difficult
No free tier
Email campaign settings aren’t as intuitive as other features
Moosend makes it easy to manage multiple email campaigns, mailing lists and more, and is well-suited to freelancers and small businesses. The automation tools and real-time analytics coupled with an intuitive drag and drop email editor means that it couldn’t be simpler to create targeted email campaigns that are responsive and customised to your unique customer base. Users can also create custom opt-in forms to collect data that’s relevant to their business.
Custom opt-in forms to capture unique data
Marketing automations cover a range of custom events
Moosend API allows for automated activities
Integration with numerous third-party applications
Moosend pricing plans
Moosend offers a free 30-day trial, but no free tier
The paid plan starts at $9 up to custom quotes for the Enterprise tier
AWeber offers the ability to quickly build responsive landing pages, create impressive emails and manage contacts, as well as analyse performance.
Pros of AWeber
Easy-to-use interface for quickly deploying campaigns
Great deliverability, avoiding the risk of emails winding up in spam
Cons of AWeber
Lacking more powerful features, making it more of a basic platform
Lead page functionality isn’t extensive
An affordable solution that’s perfect for smaller teams and side hustlers, AWeber enables customers to create and send emails, landing pages and collect payments from a single platform, making it ideal for ecommerce businesses. In just a few clicks, you can start collecting emails and creating impactful newsletters.
Easy to import mailing lists
Access to a wide range of responsive email templates
Split testing and reporting capabilities
AWeber pricing plans
The free plan provides an edited version of the software for contact lists up to 500 subscribers
There are 3 paid plans, starting at $14.99 per month for an unlimited number of emails and subscribers
11. Constant Contact
A well-established email marketing system, with a strong set of features to create beautiful emails that make an impact.
Pros of Constant Contact
Robust data security framework
Pre-pay discounts on paid plans
Email automation tools to lighten workloads
Cons of Constant Contact
More expensive than some other competitors
Custom quote required if you have over 50k contact
Templates don’t offer extensive customisation
About Constant Contact
Perfect for small businesses, Constant Contact amplifies your marketing to generate great results. With this platform, you can create and manage social posts, drive leads to grow your business, and connect with your customers to drive engagement. Constant Contact offers integrations with Shopify and WooCommerce, as well as around 400 other apps and tools, helping businesses sell more and do so faster.
Over 100 customisable mobile-friendly templates
Can generate a template based on your branding
Multiple options for migrating contacts, with segmentation options
Constant Contact pricing plans
No free tier, but does offer a 60-day free trial which is longer than most
Two premium plans: Core and Plus, starting at $9.99 per month for Core and $45 per month for Plus
ConvertKit is a marketing automation solution that allows for effective drip email campaigns, automatically sending emails to new subscribers.
Pros of ConvertKit
Customisable sign-up forms and landing pages
Mobile responsive templates
Cons of ConvertKit
Businesses with larger subscriber counts may find it expensive
Only email support, not phone or live chat
Lack of integration with third parties
An excellent, easy-to-use email marketing automation tool with detailed list management, the ability to test unlimited email designs and the flexibility to segment your audience. ConvertKit offers robust security with two-factor authentication and CAPTCHA, and a comprehensive support team to guide new users.
Over 30 templates that can be personalised
Campaign automation with the option to tailor messages for each audience type
A/B testing for enhancing success rates
ConvertKit pricing plans
ConvertKit offers a free tier with limited features
Two premium plans: Creator and Creator Pro. These start at $15 per month when billed monthly and increase based on subscribers
The market is awash with suitable alternatives for Sendinblue, with a wide range of pricing plans and features to choose from. Whether you’re a solopreneur or a large-scale business, there are marketing automation software solutions to suit you.
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