Best alternatives to Brevo
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Cost calculated on a monthly contract for 10,000 contacts sending 100,000 emails per month.
1. EmailOctopus
EmailOctopus is an affordable email marketing platform which makes it easy to create beautiful emails and personalised campaigns, with autopilot features and the ability to analyse the results of emails to subscribers.
Pros of EmailOctopus
- Campaign segmentation
- Easy to use and low cost
- Engagement tracking and reporting
- Integrate with thousands of platforms via Zapier
Cons of EmailOctopus
- Reports on the free plan are only available for 30 days
- The API doesn't allow creation of campaigns
About EmailOctopus
Affordable and easy to use, EmailOctopus's email marketing platform provides small businesses, creators and digital marketers with all the essential features needed to build a strong mailing list. With beautiful templates, time-based autoresponders for drip campaigns and segmentation for clear reporting, the platform makes it easy to track open and click rates at a glance.
Popular features
- Ability to import existing subscribers to the platform
- Build beautiful emails from a wide selection of templates
- Set emails to a schedule with automation features
- Data tracking and analysis reports
EmailOctopus pricing plans
- EmailOctopus's Starter plan is free, with the option of uploading up to 2,500 subscribers and sending 10,000 emails per month
- The Pro plan starts at $9 per month to send up to 10,000 emails to 500 subscribers and increases depending on the number of subscribers
2. GetResponse
GetResponse makes it easy to track the effectiveness and engagement levels of campaigns, with clear tracking and segmentation features.
Pros of GetResponse
- A/B testing capabilities
- Automated scheduling
- Customisable templates, forms and branding
Cons of GetResponse
- Tag and trigger reporting isn't always accurate
- No two-factor authentication
- No phone support
About GetResponse
GetResponse is a great fit for small businesses, with tools for email marketing, autofunnel, webinars, enterprise marketing and landing pages. Designed to be an all-in-one platform, it unifies email with digital marketing and online campaign management, so businesses can manage sales, maximise ROI and promote their brand all from one location.
Popular features
- 24/7 chat support and great customer service
- Campaign analytics
- Scheduling capabilities
- Activity dashboard with clear tracking
GetResponse pricing plans
- Free plan comes with limited features and supports up to 500 contacts and 2500 monthly emails
- Paid plans come in three options: Email Marketing, Marketing Automation and ecommerce Marketing, starting at $13 per month and increasing based on subscribers
3. Omnisend
Omnisend is designed for ecommerce business owners, making it easy to send mass messages and campaigns via email or SMS to subscribers.
Pros of Omnisend
- Broad range of features
- One-click integration
- Great customer support
Cons of Omnisend
- Poor UI design compared to other providers
- A complex editing tool
- Free plan has very limited features
About Omnisend
Omnisend makes it easy to automate your email and SMS marketing. With a selection of ready-made templates for email and newsletters, businesses can boost conversions with automations such as welcome series’, abandoned cart workflows and more. The platform integrates in one click with the likes of WooCommerce, Shopify, Wix and more.
Popular features
- Great range of templates
- Ability to segment audiences for more effective campaigns
- Send personalised SMS marketing
- Easy to create and send push notifications
Omnisend pricing plans
- Free plan allows for a maximum of 250 subscribers and 500 emails/60 SMS messages per month
- Omnisend offers two premium plans: Standard and Pro, costing $16 and $59 per month respectively, which increases based on the number of subscribers
4. MailerLite
MailerLite is a powerful email marketing platform that provides a host of tools to amplify your digital marketing campaigns, from landing pages and reports to pop-ups, emails and even websites from one platform.
Pros of MailerLite
- Plenty of integrations
- Easy subscriber management
- Segmentation for clear reporting, including open by location
Cons of MailerLite
- Subscriber preferences aren’t flexible
- Creation of workflows isn't intuitive
- Grouping and segmentation can be confusing
About MailerLite
MailerLite is designed to help people of all skill levels create personalised marketing campaigns that are beautiful to look at and built to convert. With an easy to use drag and drop editor, landing page builder, surveys and ecommerce tools, plus much more, it’s a great platform for connecting with your audience and growing your business with useful tools like segmentation and automation.
Popular features
- User-friendly interface
- A wide range of integrations, including Zapier, Shopify, PayPal and more
- Drag and Drop editor for quick and easy designing
- Built-in photo editor makes it easy to crop, resize and add effects to images
MailerLite pricing plans
- Free forever plan with up to 1000 subscribers
- Paid plans start at $10 and increase based on subscriber figures, up to 600,000 subscribers for $1,915 per month after which you’ll need a tailored quote
5. Klaviyo
Klaviyo aims to boost revenue for online businesses with email, SMS, in-app notifications and web marketing. The platform makes it easy to store, access and analyse data, for targeted campaigns.
Pros of Klaviyo
- Incredibly precise segmentation
- Over 300 integrations
- Templates designed with best practices in mind
- Easy to understand user journeys
Cons of Klaviyo
- Dashboard can struggle with larger amounts of data
- Monthly costs can be significant compared to other platforms
About Klaviyo
An easy-to-use platform with advanced functionality, Klaviyo is beloved by over 50,000 innovative firms around the world. Klaviyo supports integration with over 300 platforms, including payment processing, ecommerce and POS software, so businesses can utilise data from myriad locations to create targeted campaigns.
Popular features
- Powerful segmentation options for precise campaigns
- One-click integrations
- Robust web tracking system
- A/B testing for optimised emails and landing pages
Klaviyo pricing plans
- Klaviyo’s free plan accommodates up to 500 monthly emails
- Premium plans start at $45 per month, with two plans to choose from
6. Mailjet
Mailjet offers an easy-to-use platform that makes it easy to design and deploy email campaigns, newsletters and automated emails, whether you design from scratch using the drag and drop editor or use one of their beautiful templates.
Pros of Mailjet
- Pay as you use, with no contracts to worry about
- Easy to scale up or down, with an adaptable system
- Engagement tracking and reporting
- Precise analytics for targeted campaigns
Cons of Mailjet
- Very limited features for free versions
- No phone or live chat support
- Minimal segmentation options
About Mailjet
Mailjet makes it easy to build aesthetic emails, with email analytics features so you can dig into the performance data once a campaign has been launched. You can build and segment your contacts without the need for coding, and the free plan allows you to send up to 200 emails a day for life. However, to really get the most out of Mailjet, it’s worth upgrading to the paid plans to make full use of the various features.
Popular features
- Collaborative email editing
- Targeted direct marketing campaigns
Mailjet pricing plans
- Free plan lets you send up to 6,000 emails per month, with a limit of 200 emails per day. However, the free plan has very limited features
- Mailjet offers two paid plans: Essential and Premium. The Essential plan starts at under $15 per month, for sending up to 15,000 emails per month, with higher costs for more contacts
- The Premium plan starts at over $25 per month to access all features
7. ActiveCampaign
ActiveCampaign is a versatile platform with CRM features, making it easy to send tailored email and SMS marketing campaigns to customers. It offers over 500 pre-built automations fusing email marketing, marketing automation and CRM for immense segmentation and personalisation across various platforms.
Pros of ActiveCampaign
- Predictive scheduling for email campaigns
- Option to create SMS marketing campaigns
- Intuitive CRM features
Cons of ActiveCampaign
- Large contact volumes can become expensive
- Limited hours for customer support
- No landing page creation feature
About ActiveCampaign
ActiveCampaign offers huge opportunities for small and medium-sized businesses, with powerful segmentation for creative marketing campaigns across social, email, messaging and text. The platform offers integrations, including Shopify, Salesforce, Microsoft and over 850 more. With templates available for quick but professional email marketing, ActiveCampaign also offers landing page creation tools, giving businesses a multitude of marketing possibilities.
Popular features
- Ability to automate personalised experiences to hit all customer touchpoints
- Track subscriber behaviour and preferences
- In-depth data which can be analysed based on almost any parameter
- Customised campaigns with minimal effort
ActiveCampaign pricing plans
- ActiveCampaign doesn’t offer a free plan, but there is a 14-day free trial you can use to see if it’s right for your business needs
- The four premium plans are: Lite, Plus, Professional and Enterprise. These range from $29 per month for 500 contacts to a custom quote for the Enterprise plan. All plans increase in price based on your contact count
8. Mailchimp
With comprehensive support, strong data security and easy to use editor, Mailchimp is one of the leading email marketing platforms for large and small businesses.
Pros of Mailchimp
- Pricing options to suit all budgets
- Advanced analytics
- A/B testing for high performing campaigns
Cons of Mailchimp
- Premium plans can be pricey
- Limited levels of personalisation
- Phone support is only available on top-tier plan
About Mailchimp
A marketing automation platform that offers complete campaign transparency, tracking and analytics, Mailchimp is one of the best-known email marketing tools on the market. This tool provides pre-made templates and campaigns, as well as four tiers with varying levels of features to suit your business’ needs. Mailchimp offers numerous integrations to sync customer data and grow your business more efficiently, as well as email, phone and live chat support, making it well suited to smaller businesses.
Popular features
- Audience-building features to help you grow your database
- Additional web builder and custom domain service for an all-in-one solution
- A range of drag and drop templates for easy email design
- Customise signup forms to match your branding
Mailchimp pricing plans
- Mailchimp offers a free tier but with limited functionality, and a maximum monthly email amount of 2500 emails to 500 contacts
- In terms of paid plans, customers can choose from Essentials, Standard or Premium, which start at $13 per month for 500 contacts and increase based on contacts
9. Moosend
Moosend is a cloud-based email marketing solution that enables businesses to manage marketing campaigns, mailing lists, responses and more from one easy-to-use platform.
Pros of Moosend
- Lots of templates to choose from
- Great customer service and support
- Engagement tracking and reporting
- Ability to personalise email campaigns
Cons of Moosend
- No mobile app, making working on Moosend on the go difficult
- No free tier
- Email campaign settings aren’t as intuitive as other features
About Moosend
Moosend makes it easy to manage multiple email campaigns, mailing lists and more, and is well-suited to freelancers and small businesses. The automation tools and real-time analytics coupled with an intuitive drag and drop email editor means that it couldn’t be simpler to create targeted email campaigns that are responsive and customised to your unique customer base. Users can also create custom opt-in forms to collect data that’s relevant to their business.
Popular features
- Custom opt-in forms to capture unique data
- Marketing automations cover a range of custom events
- Moosend API allows for automated activities
- Integration with numerous third-party applications
Moosend pricing plans
- Moosend offers a free 30-day trial, but no free tier
- The paid plan starts at $9 up to custom quotes for the Enterprise tier
10. AWeber
AWeber offers the ability to quickly build responsive landing pages, create impressive emails and manage contacts, as well as analyse performance.
Pros of AWeber
- Easy-to-use interface for quickly deploying campaigns
- Affordable plans
- Great deliverability, avoiding the risk of emails winding up in spam
Cons of AWeber
- Lacking more powerful features, making it more of a basic platform
- Lead page functionality isn't extensive
About AWeber
An affordable solution that’s perfect for smaller teams and side hustlers, AWeber enables customers to create and send emails, landing pages and collect payments from a single platform, making it ideal for ecommerce businesses. In just a few clicks, you can start collecting emails and creating impactful newsletters.
Popular features
- Easy to import mailing lists
- Access to a wide range of responsive email templates
- Autoresponder functionality
- Split testing and reporting capabilities
AWeber pricing plans
- The free plan provides an edited version of the software for contact lists up to 500 subscribers
- There are 3 paid plans, starting at $14.99 per month for an unlimited number of emails and subscribers
11. Constant Contact
A well-established email marketing system, with a strong set of features to create beautiful emails that make an impact.
Pros of Constant Contact
- Robust data security framework
- Pre-pay discounts on paid plans
- Email automation tools to lighten workloads
Cons of Constant Contact
- More expensive than some other competitors
- Custom quote required if you have over 50k contact
- Templates don’t offer extensive customisation
About Constant Contact
Perfect for small businesses, Constant Contact amplifies your marketing to generate great results. With this platform, you can create and manage social posts, drive leads to grow your business, and connect with your customers to drive engagement. Constant Contact offers integrations with Shopify and WooCommerce, as well as around 400 other apps and tools, helping businesses sell more and do so faster.
Popular features
- Over 100 customisable mobile-friendly templates
- Can generate a template based on your branding
- Multiple options for migrating contacts, with segmentation options
Constant Contact pricing plans
- No free tier, but does offer a 60-day free trial which is longer than most
- Two premium plans: Core and Plus, starting at $9.99 per month for Core and $45 per month for Plus
12. ConvertKit
ConvertKit is a marketing automation solution that allows for effective drip email campaigns, automatically sending emails to new subscribers.
Pros of ConvertKit
- User-friendly designer
- Customisable sign-up forms and landing pages
- Mobile responsive templates
Cons of ConvertKit
- Businesses with larger subscriber counts may find it expensive
- Only email support, not phone or live chat
- Lack of integration with third parties
About ConvertKit
An excellent, easy-to-use email marketing automation tool with detailed list management, the ability to test unlimited email designs and the flexibility to segment your audience. ConvertKit offers robust security with two-factor authentication and CAPTCHA, and a comprehensive support team to guide new users.
Popular features
- Over 30 templates that can be personalised
- Campaign automation with the option to tailor messages for each audience type
- A/B testing for enhancing success rates
ConvertKit pricing plans
- ConvertKit offers a free tier with limited features
- Two premium plans: Creator and Creator Pro. These start at $15 per month when billed monthly and increase based on subscribers