What’s new

Pay with PayPal

You can now pay for your EmailOctopus subscription with PayPal, alongside our existing card payment options.

If you'd prefer to use PayPal, head to your billing settings to switch. It's available for all paid plans, whether you're signing up for the first time or already a customer looking to change how you pay.

Smarter handling of soft bounces

We've changed how we handle email addresses that repeatedly fail to deliver.

Previously, if an email address soft bounced (say, because the mailbox was full or the address no longer existed) we'd keep trying to send to it, campaign after campaign. That's wasteful for you and not great for your sender reputation either.

Now, if we spot an address which is soft bouncing consistently, with no successful deliveries and a slim likelihood of ever receiving your emails, we'll automatically unsubscribe it.

This means cleaner lists without you having to lift a finger, lower sending costs, better deliverability, and fewer emails disappearing into the void. It's a quiet change, but one that should make a real difference to how your account performs over time.

A fresher dashboard

We've started rolling out a visual refresh of the dashboard, the first phase of a wider redesign that'll continue over the coming weeks.

You'll notice a cleaner, simpler sidebar with updated typography and a move away from the heavy greens and blues of the old UI, along with tidier spacing throughout. When the sidebar is collapsed, you'll now see tooltips on hover to help you navigate.

A better automation editor

We've rebuilt the automation editor from the ground up, giving you a cleaner, more modern builder with smoother animations and a new mini-map for navigating larger automations.

Managing your automations is easier too. You can now move steps, swap Yes and No branches on conditions, and when deleting a condition you'll be asked which branch to keep, so restructuring no longer means starting over.

We've also made error handling much clearer. Validation issues now tell you exactly what's wrong, and you can jump straight to the step that needs fixing.

Plus a number of under-the-hood improvements to make everything feel faster and more reliable.

Preview text that stands alone

We've tidied up how preview text appears in your campaigns and automations. Previously, it would run straight into the opening lines of your email, now it sits alone, keeping things cleaner across most email clients.

It's a small fix that stops your carefully crafted preview from blending into your email content when subscribers scan their inbox.